FXFIT

The Challenge

Following the success of a previous wellness campaign, FPT Software wanted to create something more permanent and more powerful. But:

• Most wellness apps focused only on fitness, ignoring insurance, burnout, or HR clarity
• HR systems were disconnected from engagement tools
• Employees had no centralized space to track health, benefits, or join community events
• Cross-department engagement was low, and HR had no real-time insights into how people felt
• The mental fatigue problem was growing quietly with no outlet for support

The goal was to unify all of this into a single prototype compelling enough to win further investment.

Objectives

• Build a fundable, high-fidelity prototype to secure further development
• Combine fitness tracking, HR and insurance clarity, and employee engagement into one cohesive product
• Highlight visionary features (like burnout support) to future-proof the platform
• Design with scalability in mind for future white-labeling and commercialization
• Focus on solving the real needs of employees, identified through research

Why This Case Study Matters

FXFit is less about launched metrics, and more about design leadership at the foundational stage, user research, behavioral strategy, and a prototype that unlocked funding. It shows how UX can align teams, influence business direction, and set the tone for scalable health solutions

‍Results

• Secured 350% more funding after design-led pitching, validating the UX vision and opening doors for future enterprise wellness adoption.
• Led 7 designers in delivering a fully interactive pitch prototype, driven by deep research and behavioral design.
• Turned a fragmented idea into a fundable, validated concept, through empathy, design, and storytelling.

Design Approach

1. Discovery & Persona Mapping

Through interviews and discovery workshops, we defined two core user personas:

Halim, the Busy Professional

• A mid-level manager who values being a role model but struggles with time
• Wants clearer access to benefits and easier ways to stay active
• Feels disconnected from colleagues

Siti, the Young Professional

• An entry-level staff member eager to be healthier but unsure where to start
• Wants convenience, motivation, and a sense of community
• Seeks clarity on healthcare costs and company benefits

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2. Gamified Health Loop

We designed an activity loop that turns movement into tangible value:

• Step tracking synced with Apple/Google Health
• Points earned for daily steps, workouts, and attending company events
• Bonus points for maintaining streaks or completing challenges
• A rewards store for employees to redeem perks

This addressed Halim’s need for consistency and Siti’s craving for small, achievable milestones.

3. HR & Insurance Companion

We found that employees often didn’t understand their coverage or benefits. We designed:

• A smart search for covered clinics and services
• Plan summaries and HR policy overviews (e.g. leave, claims, travel allowance)
• Simple UX and content structure to reduce confusion
• Subtle prompts to explore benefits through gamification

This gave both personas the clarity they lacked — especially Siti, who was more budget-conscious.

4. Burnout Chat Assistant (Vision Only)

Although we didn’t design this feature in detail, we pitched a future-facing concept for stakeholder validation:

• An in-app chatbot that could support daily check-ins, emotional journaling, and burnout alerts
• Guidance to connect with company-covered clinics and mental health services
• Built with user trust and privacy in mind

📌 This feature was not prototyped, but it played a key role in stakeholder excitement, showing that FXFit wasn’t just about movement — it was about full-spectrum well-being.

5. Social Engagement & Events

To build community and drive long-term use, we introduced:

• Stories Feed with user highlights, health tips, and team shoutouts
• Company-wide event listings
• User-created event system to encourage bottom-up participation
• CEO and leadership visibility, creating a bridge between employees and management

This helped Halim feel more connected and gave Siti the platform to build her own network.

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‍What I Learned

• Designing for wellness requires behavioral strategy, not just good UI
• Great UX pitches don’t just show, they prove value with understanding
• Leading designers requires vision, clarity, and trust in the process
• User insights must shape every layer, from layout to language to logic

Reflection

This was more than a prototype, it was a proof of concept for people-first technology. FXFit brought together physical wellness, emotional health, and workplace connection in ways that felt personal, relevant, and long overdue.

And to me, it reaffirmed a belief I hold dearly:

“Design isn’t just about solving problems — it’s about helping people feel seen.”

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